Posts Tagged ‘Startups’

Networking is a key source of resources and insights that entrepreneurs could leverage to enhance their odds of success in the tough start-up journey. Understanding the nuances of networking is thus the key! If you want to know more about networking and hone your skills, enroll for the Networking workshop by Prof Suresh Bhagavatula

NOTE: This work shop is only for Entrepreneurs. Only limited seat available.

The Workshop intends to get to cognizance the aspects of network structure and content that the entrepreneurs can leverage in their ventures practically!

About the Speaker:

Suresh Bhagavatula is an assistant professor in IIM Bangalore and works in the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL). He completed his PhD in Entrepreneurship from Vrije Universitiet in Amsterdam. His research interests are in social network analysis, entrepreneurship in low and high technology industries and rural livelihoods.Some of his research work has been published in Journal of Business Venturing, Strategic Entrepreneurship Journal, IIM B Management Review, and AT Forum and presented papers in various national and international conferences.

Here is Prof Suresh mentioning about his research interests:

Networking For Start-ups
09:30 to 10:00
Registration & Networking
10:00 to 11:15
Workshop : Networking For Startups
11:15 to 11:45
Tea & Networking
11:45 to 13:00
Workshop : Networking For Startups



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Effectual Marketing For Startups
Come and spend half day with professor Saras Sarasvathy on understanding marketing in startups. Effectual marketing can not only lead to increasing sales and growth but can also help you construct products,service and business models that have built-in aspects for scaling up your venture. As part of the interactive workshop, local entrepreneurs will present their current marketing strategies and the problems they are facing. The workshop will explore ways to improve these real-life marketing problems by applying research insights from effectual entrepreneurship. In doing so, you will have the opportunity to build your own insights and craft effectual marketing strategies for your ventures.

The session will be anchored by Prof. Saras D Sarasvathy.

Marketing Cases of
Artflute, Sribie, GoCoop and BinBag will be discussed.
Effectual Marketing For Start-ups
09:30 to 10:00
Registration & Networking
10:00 to 11:15
Effectual Marketing
11:15 to 11:45
Tea & Networking
11:45 to 13:00
Effectual Marketing
13:00 to 14:30
Buy Your Own Lunch
14:30 to 16:00
Open House Discussion with Prof.Saras

Saras D. Sarasvathy
Isidore Horween Research Professor of Business Administration; Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore.

Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden’s MBA program. In addition, she teaches in doctoral programs not only at Darden, but also in Denmark, India, Croatia and South Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine.

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise (book overview) was nominated for the 2009 Terry Book Award by the Academy of Management.

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ForStartups is an initiative of NSRCEL@IIMB

Saturday, July 05, 2014
Media For Startups

Media For Startups Understanding Media Relations

Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.

The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.

One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?

Participate in the NSRCEL Media For Startups seminar to get inputs on media relations and to generate ideas on how you could leverage this crucial marketing tool to make your business more successful.

The event is anchored by Prof Bringi Dev.

Register Now!


Date: Saturday, July 05, 2014

Venue: Auditorium @ IIMB

Time: 09:30AM to 01:00PM

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Following is the schedule of Legal For Start-ups

Time Schedule
09:30 to 10:00 Registration & Networking
10:00 to 10:15 Introduction to For Startups & NSRCEL
Mr. Guhesh Ramanathan
10:15 to 11:30 Overview of legal for Start-ups By Profl Anil B Suraj.
Legal Aspects for Starting Up
Contractual safeguards
Employees and workplace regulations
Data Protection
11:30 to 12:00 Tea & Networking
12:00 to 13:15 Panel: Demystifying Legal For Startups
Karthik SA, Founder, Quasar Legal
Profl Anil B Suraj

Please Click Here for Speaker Profiles.

Cost: Free To Attend, Registration Is Must
Click Here To Register :http://bit.ly/LegAl
Date: Saturday, Apr 06, 2013
Time: 09:30 AM to 01:30 PM
Venue: Audi, IIMB


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Start-ups are useful contributors to the economy as a whole. Research has shown that the innovative fast growing start-ups- the gazelles – are almost the sole contributors of new jobs in advanced economies like the US. However, the world of start-ups, is full of challenges, and sustainability and longevity through are often rewards for grit, determination and hard work. What is generally obvious is the challenge of fast growth- but what is not obvious is the benefits of being a growth – oriented start-up. While start-up entrepreneurs have very little control over the context in which they operate and thrive, there definitely exists scope for them to develop a perspective that enables them to expand their vision, seek out opportunities for growth and channelize their energies in realizing growth through efficient management.

The ForStartups event … will address this issue of growth orientation for start-ups.

Session 1: How do you position start-ups for growth?
Session 2: How do you make growth happen?
Session 3: Learning from those who succeeded in achieving growth

Do drop in to get insights into growth for start-ups none other than Prof. Kumar K. His areas of interests are Entrepreneurship, Partnerships of Start-ups, Growth and Strategic Management of New Ventures

Cost: Free To Attend, Registration Is Must
Click Here To Register : http://bit.ly/gR0wth
Date: Saturday, Feb 02, 2013
Time: 09:30 AM to 01:00 PM
Venue: Audi, IIMB

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Copyright © 2013 NSRCEL, All rights reserved.
You have registered for one of the 4Startups event of NSRCEL of IIMB
Our mailing address is:
Bannerghatta Road,
Bangalore 560076

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ForStartups is an initiative of NSRCEL@IIMB

You can sell anything for nothing. As an entrepreneur, your challenge is to figure out what you need to charge- and what the market will bear in setting the price of your products and services. Price too high and you can stall your business right out of the gate. Price too low, and you may begin with unexpected sales volume – but it can hurt you in the longer term.

Why do some start-ups get the pricing right? Why some start-ups seem very undecided on their pricing (and constantly revise their pricing)? How do start-ups decide on their prices? Are there better ways of arriving at prices at start-up? How can you arrive at the right price for your products and services?

Pricing is an important component of cash flow and profitability, as well as marketing and even branding – so give it considerable thought. It is time to get insights into Pricing  at ForStartups. This is free to attend, but registration is a must! Click here to register http://bit.ly/PricIng


With Regards

The ForStartups Team


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