Archive for the ‘Startups’ Category

Effectual Marketing For Startups
Come and spend half day with professor Saras Sarasvathy on understanding marketing in startups. Effectual marketing can not only lead to increasing sales and growth but can also help you construct products,service and business models that have built-in aspects for scaling up your venture. As part of the interactive workshop, local entrepreneurs will present their current marketing strategies and the problems they are facing. The workshop will explore ways to improve these real-life marketing problems by applying research insights from effectual entrepreneurship. In doing so, you will have the opportunity to build your own insights and craft effectual marketing strategies for your ventures.

The session will be anchored by Prof. Saras D Sarasvathy.

Marketing Cases of
Artflute, Sribie, GoCoop and BinBag will be discussed.
Effectual Marketing For Start-ups
09:30 to 10:00
Registration & Networking
10:00 to 11:15
Effectual Marketing
11:15 to 11:45
Tea & Networking
11:45 to 13:00
Effectual Marketing
13:00 to 14:30
Buy Your Own Lunch
14:30 to 16:00
Open House Discussion with Prof.Saras

Saras D. Sarasvathy
Isidore Horween Research Professor of Business Administration; Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore.

Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden’s MBA program. In addition, she teaches in doctoral programs not only at Darden, but also in Denmark, India, Croatia and South Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine.

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise (book overview) was nominated for the 2009 Terry Book Award by the Academy of Management.


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