Archive for December, 2014

Effectual Marketing For Startups
Come and spend half day with professor Saras Sarasvathy on understanding marketing in startups. Effectual marketing can not only lead to increasing sales and growth but can also help you construct products,service and business models that have built-in aspects for scaling up your venture. As part of the interactive workshop, local entrepreneurs will present their current marketing strategies and the problems they are facing. The workshop will explore ways to improve these real-life marketing problems by applying research insights from effectual entrepreneurship. In doing so, you will have the opportunity to build your own insights and craft effectual marketing strategies for your ventures.

The session will be anchored by Prof. Saras D Sarasvathy.

Marketing Cases of
Artflute, Sribie, GoCoop and BinBag will be discussed.
Effectual Marketing For Start-ups
09:30 to 10:00
Registration & Networking
10:00 to 11:15
Effectual Marketing
11:15 to 11:45
Tea & Networking
11:45 to 13:00
Effectual Marketing
13:00 to 14:30
Buy Your Own Lunch
14:30 to 16:00
Open House Discussion with Prof.Saras

Saras D. Sarasvathy
Isidore Horween Research Professor of Business Administration; Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore.

Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden’s MBA program. In addition, she teaches in doctoral programs not only at Darden, but also in Denmark, India, Croatia and South Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine.

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise (book overview) was nominated for the 2009 Terry Book Award by the Academy of Management.


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We are back for 6th time in Goa. nullcon 666 welcomes you to the
beastly devilish conference.
As nullcon is getting near, we are excited and ready to announce the
registration for HackIM CTF. Details at http://ctf.nullcon.net This
time HackIM is powered by EMC and we have some really exciting prizes
to be won.
But as Mahatma Gandhi wisely said “Glory lies in the attempt to reach
one’s goal and not in reaching it.” so, dust your debuggers, fire your
tools and get ready for some binary action this January.

Top 30 winners (one individual, if playing in a team) get to win
(if they choose to play on-site EMC defenders league at nullcon Goa 2015):
1. One Samsung Gear(Watch)
2. One Arduino Kit
3. One Free nullcon VIP Pass
4. Free 2 Nights shared accommodation at nullcon venue
5. A chance to win INR 500000/- (approx. USD $8000+) by playing EMC
defenders league at nullcon Goa 2015

Dates and Time (UTC):
Start: 9th Jan 2015 12:00 PM
End: 11th Jan 2015 12:00 PM



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Microsoft India Private Limited
Signature Building, Hamilton Hall
Embassy Golf Links
Bengaluru, KA 560071
Saturday, January 10, 2015 from 9:00 AM to 4:00 PM (IST)

ReLive Connect();
Saturday, January 10, 2015 from 9:00 AM to 4:00 PM (IST)
Bengaluru, India

BDotNet & Microsoft Bring you
ReLive Connect();

Jan 10 2015
09:00AM to 04:00PM

Know More About the Event Here:

Lohith (@kashyapa, fb.com/lohithgn)
Vic Parmar (@vicparmar, fb.com/vic.parmar)

Registration in mandatory.
Capacity at the venue is 150 only. If you are not sure of attending, please give chance to a needy dev

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otg work shop 17th Jan 2015

spread the word
with warm regards

Dr.B.N. Viswanath
Consultant in Organic Farming
& Organic Terrace Gardens
Bangalore, India
Ph: 9845627217

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Know The Cycling World Around You

ICYCLE.in brings an opportunity to know your fellow cyclists in the city. A ‘never-before’ event to get the cyclists and the cycling groups in one place. ICYCLE.in proudly presents CYCLISTS’ DAY 2014. A gathering of all cycling enthusiasts of Bangalore, the CYCLISTS DAY 2014 will have something to offer for all cycling enthusiasts

Venue : SHALINI grounds, Jayanagar

Time : 7AM – 12PM

Chief Guest : Mr. Vijayakumar, MLA, Jayanagar

Cycling to the venue will make you eligible for goodies 

This is a free ride please register to confirm your participation for the ride

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Google’s Cloud Platform Meetup is a great opportunity for Google engineers to share the latest about cloud technology. We will be talking about new approaches to computing that enable your apps to move beyond traditional divisions of PaaS and IaaS into new areas such as managed VM, auto-scaling, Docker, containers and Kubernetes. We will also show how we are building an awesome developer experience to make you more productive. Looking forward to see you there.


December 9, 2014
Cessna Business Park
Sarjapur – Marathahalli Outer Ring Road
Bellandur Post
Bengaluru, Karnataka 560103



12:30 Registration
13:00-14:00 Welcome & Keynote: Next generation of cloud
14:00-14:50 Session 1: Design & build your app for the cloud
15:00-15:50 Session 2: Deploy & optimise your app for the cloud
15:50-16:00 Q&A
16:00-17:00 Snacks & networking

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born to run ebook free Christopher McDougall

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